I love the concept of customer success. I've argued in recent blogs that it is going to be a necessary concept for organizations to embrace in the coming era of service and support. A recent interview conducted with Egnyte shows the incredible value of a well run success program.
Many years back, I remember the first time I took my now 6 year old daughter to the dentist (I was grateful that my wife handled these appointments before this time, so this was my first experience with her). For a 4 year old, the dentist typically isn’t the most exciting appointment. It can be frightening that a person with a mask is sticking something in your mouth with a bright light shining in your eyes. God forbid you get a cavity at a young age as this only compounds the fear of going to see the dentist as a result of that drill sound inside your mouth.