The Service Council's Blog

2015 Smarter Services™ Symposium Recap: Observations (Part 2) by Cary Chapman, Advisory Board Member

Posted by carychapman on Apr 6, 2015 10:58:25 AM

Wrapping up my analysis of the 2015 symposium (Part 1: here), Day three began with a keynote delivered by Joe Brown, Senior Design Lead at Ideo. His topic was “Designing New Service Opportunities”. Joe introduced us to the seven rules of brainstorming. These certainly are helpful for creating some structure in the brainstorming process. There were a series of statements throughout his discussion that have merit. They are as follows: find the right problem to solve, test ideas in minutes not months, 70% of all change efforts fail, the biggest roadblocks to change are behavioral, don’t get ready- get started, when initiating change take baby steps and make the changes temporary until proven.

Read More

Topics: News, Service Innovation, Perspective, Perfect Service Visit, service design

Subscribe to Email Updates

The Service Council

Who Are We?

The Service Council serves as a learning, engagement, and networking platform for the broader community of service and customer management executives.

Members can sharpen their strategy with the aid of:

  • Research Data
  • Analysis and Insight
  • Access to Community Events

Check out our:

Posts by Topic

see all